Designing for Prega News, which was diversifying into a complete pregnancy solution brand, was an exciting challenge for us at Elephant Design. We wanted to ensure that each product—from preconception supplements to detection kits—had its own identity while still being unmistakably part of the Prega News family. To achieve this, we focused on a design strategy that prioritized clarity and ease of use. By emphasizing key benefits and using a modern colour palette, we crafted a visual language that speaks directly to the needs of women. Our work extended beyond packaging, where we designed a unified look that seamlessly ties into posters and point-of-sale displays. The new Prega News line-up is not just visible but memorable, reinforcing the brand’s commitment to supporting women throughout their pregnancy journey.