Empathy goes a long way.
Empathy goes a long way.
Most often, innovative problem-solving focuses on larger, game-changing solutions. However, it is the tiny affordances ensuring little joys of comfort to the users are the ones that help build everlasting trust.
Sharing a blog by Ashish Deshpande who has demonstrated the transformative power of design through his work for over three decades.
Link here. https://elephantdesign.com/blog-1/little-mercies-go-a-long-way/18/5/2021