The most interesting design challenges live at the intersection of contradictions.
For Marico Limited Saffola's Cuppa Oats, we faced a fascinating paradox: How might we create packaging that feels indulgent and convenient while subtly communicating nutritional benefits?
This project required us to reimagine category conventions altogether. Rather than building from traditional oats packaging architecture, we observed how younger consumers interact with on-the-go food products. The result merges the bold visual language of convenience foods with Saffola's trusted health positioning—creating something entirely new in the process.
Link to the Case Study
Thoughtful Design Transforms Millets into a Staple for Contemporary Audiences
Can packaging design help ancient grains find their place on modern shelves?
In a millet-fuelled market, where health meets heritage, design takes centre stage. Packaging isn't just about aesthetics; it's about storytelling—highlighting the nutritional, cultural, and ecological value of millets. From earthy textures to regional motifs, design can connect consumers to these grains in ways that are both meaningful and memorable.
Discover how thoughtful design transforms millets into a staple for contemporary audiences with our latest blogpost. Article Link in the comments below.
The image used in the post was created by our team for the packaging of Saffola Masala Millets by Marico Limited.