How We Transformed Legatrix Nxt.

Compliance, Reimagined

When Legasis Private Limited approached us, we saw beyond a simple redesign—we envisioned a compliance revolution. In an era where regulatory complexity overwhelms, Team Elephant crafted an oasis of Intuitive Efficiency.
1. From Clutter to Clarity – We streamlined workflows and turned buried functions into automated ease.
2. Mobile-First, Empowered Compliance – Professionals can now manage compliance on-the-go, seamlessly.
3. Data That Speaks to Leadership – Customizable reports deliver insights that C-suites understand instantly.

This isn’t just a redesign—it’s a redefinition. The new Legatrix Nxt doesn’t just simplify compliance; it makes it effortless, actionable, and indispensable.

Safflola's Cuppa Oats

The most interesting design challenges live at the intersection of contradictions.

For Marico Limited Saffola's Cuppa Oats, we faced a fascinating paradox: How might we create packaging that feels indulgent and convenient while subtly communicating nutritional benefits?

This project required us to reimagine category conventions altogether. Rather than building from traditional oats packaging architecture, we observed how younger consumers interact with on-the-go food products. The result merges the bold visual language of convenience foods with Saffola's trusted health positioning—creating something entirely new in the process.

Link to the Case Study

The Elephant Story

When we moved to our own little studio 25 years ago, a very smart salesman sold dozens of coconut saplings to Partho. After learning what we do (Design), he assured Partho that in just a few years, we will get so many coconuts, that there will be no need of any other business!
We settled for planting a little over a dozen and managed to return the rest.
Cut to a decade later, we actually started getting our own generous crop of coconuts ensuring a couple of parties every year!
We are ever so grateful for those who nurture the trees, humans and cats with equal love at ElephantDesign

Transforming Retail Design and Brand Engagement

How can a customer-centric, product-focused approach completely transform retail design and brand engagement?

At Elephant, we went all in—conducting extensive research, store visits, and interviews across India to uncover customer pain points. The result? A powerful retail design overhaul for Firefox Bikes Pvt. Ltd. that not only enhanced visibility and trust but also fostered community connections and boosted after-sales support. We’re all about building experiences that resonate and drive lasting impact. Ride into our case study to learn more!

Link to the Case Study

Elephant Innovates with Classmate™ Loop™

What makes a ball point pen stand out in a fragmented market? A design that connects with the core consumer.

With Classmate™ Loop™, ITC Limited and Team Elephant reimagined the ubiquitous ball pen, crafting a product with engaging features that truly resonates with students. The loop cap isn’t just functional—it’s playful, stress-relieving, and customizable. Designed with durable Thermoplastic Elastomer (TPE), Loop's™ thoughtful design pushes the boundaries of an everyday object, and turns the pen into an interactional gadget.

At Elephant Design, we believe even a simple pen can create lasting user connect. Curious to learn more? Visit our website and check out the full case study for all the exciting details!

Link to Case Study

Wenger Corporation's Lutefish™

Music knows no boundaries - and now, neither does collaboration.

Lutefish™, developed by Wenger Corporation, is a ground-breaking device allowing musicians to co-create across distances of up to 500 miles with ultra-low latency. Design team at Elephant Design took up the challenge to transform a breadboard prototype into a musician’s dream collaboration device.

The design solution, combines stability, intuitive usability and sustainable use in one sleek offering that enhances access and visibility. Vibrant accents provide a sense of nodal importance and ensure the device feels at home in every setup.

With Lutefish™, design has helped usher in a new era of remote music-making, where creativity transcends location and time zones. Dive into the full case study on our website to see HOW! Link in comments.

Link to the Case Study

Elephant Design's latest Collaboration with Symphony Limited

Should water heaters remain health & safety concerns? Should they continue to be functional eyesores in otherwise tastefully designed modern bathrooms in our tech centred world? Working closely with Symphony Limited, we transformed the conventional water heater into the Symphony SPA™ - a sophisticated three-component water heating system that elevates all, health, safety and form-function.

The design team developed an innovative solution featuring a durable titanium tank, proprietary Puropod™ with 9-layer filtration technology to combat hard water damage, and user friendly gesture-based controller with customizable presets. The result is a highly differentiated product system with its contemporary circular design and ambient blue glow - it's a complete reimagining of the water heater. By addressing real consumer pain points around water quality, temperature precision, safety and aesthetics, we've helped Symphony Ltd create a new benchmark in the category.

Link to the Case Study

Elephant Design's Innovative Installation at PDF 2025

Here's a sneak peek into our innovative installation at the Pune Design Festival 2025!
Our tech-forward reimagination of Edward de Bono’s Six Thinking Hats concept challenges us to solve the world's problems by shifting our mindsets. The installation symbolizes how each problem requires a different perspective, represented by a unique thinking hat.
Inspired by the tesseract, the installation features five mirrors on each face, allowing visitors to interact through an AR-enabled picture frame. As they gaze into the frame, they’ll see themselves wearing a different hat and adopting a new mindset. Kudos to the incredible Elephant team for making this vision come to life!

Link to the Original Post

The Future of Luxury Brand Market

The future of luxury isn't in the $3000 shoes. It's in the $50 lip balms and the nano-influencers who market them.

At Elephant Design, we've analyzed how luxury's most significant transformation since ready-to-wear is unfolding. Our latest blog examines how heritage brands are navigating the delicate balance between tradition and innovation, as Gen Z prepares to influence one-third of all luxury purchases by 2030.

From innovative digital strategies to changing consumption patterns, discover our insights on how luxury houses are bridging centuries of heritage with the speed of TikTok.
Link to Blog

Ashwini at SGMark2025

Singapore Good Design Awards' exceptional judging criteria include Empathy, Ethics & Sustainability, Inspiration and Value, driving meaningful change for the user & the environment.
We are happy to announce that Ashwini Deshpande will join the jury of #SGMark2025 at the invitation of Design Business Chamber Singapore

Fonterra’s Pediapro - Packaging Design

How do you design packaging that bridges global scientific excellence with local cultural aspirations? At Elephant Design, we embraced this challenge with Fonterra’s Pediapro and its Sri Lankan brand Anchor, crafting two distinct packaging solutions for the progressive Sri Lankan parents.

For toddlers (1–3 years), we focused on trust and holistic growth, blending playful lion mascots with atom-inspired symbols to communicate nutritional science in an emotionally engaging way. For pre-schoolers (4–6 years), we introduced educational motifs and interactive elements to underscore the link between nutrition and academic readiness.

This dual strategy fused global expertise with local insights that enabled Pediapro to stand out on shelves, while building lasting connections with consumers. Read more on our website.

Link to the Case Study

Elevating the Everyday Home Shopping Experience

How do you turn everyday home shopping into a delightful, confidence-building experience?

We partnered with Reliance Retail to transform Happy Living from a home essentials brand into a lifestyle catalyst. The challenge wasn't just about new visuals – it was about reimagining how millions of Indians interact with home décor.

Beyond a visual refresh, the team delivered a comprehensive packaging system that simplifies decision-making like none other. Our solution combines an elegant brand identity with intuitive packaging that guides and delights shoppers across their entire journey. Curious to take a peek under the hood?

Link to the Case Study

Allana Group's Newest Pet Food Venture, Purrfeto

Every cat parent knows: humans don't own cats – cats own us. So why do cat food brands keep missing this delightful dynamic?

For Allana Group's newest pet food venture Purrfeto, we embraced this truth. Drawing from Italy's rich cultural heritage, we created a brand world that celebrates cats as they truly are – sophisticated, unpredictable explorers who occasionally grace us with their presence. Our design system features a bespoke logotype with subtle feline elements, a distinctive royal purple palette, and a Bengal cat mascot that speaks to modern pet parents. We know you're not just feeding your cats – you're catering to your home's true decision makers! Head to our website to read more, link in the comments.

Link to the Casestudy

Christmas Just Got Yummier!

Designing packaging for Elite Foods' Christmas Cake Range was like capturing the magic of Christmas. Festive cheer, shelf appeal, and premium charm—all wrapped into one!

Contemporary aesthetics, a unified visual system, and product-specific storytelling are the highlights of this packaging solution. Each pack not only celebrates the rich tradition of Christmas but also focuses on Elite’s time-honoured recipes.

From the indulgent Rich Plum Cake to the exotic Banana Pudding Cake, every detail on the packaging resonates with the festive spirit while ensuring the brand stands tall & cheery. Christmas just got tastier with this all-star collaboration between Elephant and Elite Foods Pvt. Ltd.

Elephant's Latest Trumpet - December 2024

Good design isn’t just about aesthetics; it’s about making a real impact on people’s lives and businesses. At Elephant, we believe design has the power to offer better lifestyles, greater control, and smarter solutions.

In Elephant's latest Trumpet (PD Edition), we feature three of our case studies that demonstrate how thoughtful product design can pave the way for transformative change. These are:
1. Symphony SPA™: Here, design differentiates a product in a crowded market by putting evolving user needs front and centre.
2. Lutefish™: Our solution bridges distances and helps musicians co-create seamlessly, no matter where they are.
3. ITC Classmate Loop™: Elevates a simple pen into a play-focused stress buster, resonating with its audience more than ever before.
Dive into these stories and witness the tangible, end-user-centric impact of good design: all in this edition of the Trumpet, hot off the press!

Symphony Spa™ - https://elephantdesign.com/symphony-spa
Lutefish™ - https://elephantdesign.com/lutefish
ITC Classmate™ Loop™ - https://elephantdesign.com/classmate-loop

Ashwini's IMPACT Win

Leading the pack, year after year!
We celebrate Ashwini Deshpande yet again for being recognized as one of IMPACT Magazine's Most Influential Women 2024 — for the 10th year in a row! A decade of brilliance, resilience, and unparalleled leadership in design and branding.

Here's to shaping the future, inspiring the industry, and setting new benchmarks - Every. Single. Time.

Thoughtful Design Transforms Millets into a Staple for Contemporary Audiences

Can packaging design help ancient grains find their place on modern shelves?

In a millet-fuelled market, where health meets heritage, design takes centre stage. Packaging isn't just about aesthetics; it's about storytelling—highlighting the nutritional, cultural, and ecological value of millets. From earthy textures to regional motifs, design can connect consumers to these grains in ways that are both meaningful and memorable.

Discover how thoughtful design transforms millets into a staple for contemporary audiences with our latest blogpost. Article Link in the comments below.

Click Here to Read the Full Case Study

The image used in the post was created by our team for the packaging of Saffola Masala Millets by Marico Limited.

The Colour Blue: Now a standout in cookie aisles

Elephant Design's packaging for Maliban's Tea Time Cookies revolved around a visually appealing solution that breaks category norms with its distinctive (and unconventional) blue, coupled with a minimalist approach to avoid information overload. The team added tea-time cues and emphasized convenience, which resonated well with consumers. This project exemplifies our commitment to creating impactful, shelf-popping designs that align with brand objectives and consumer preferences.

Two Decades of Transforming India's Financial Landscape

When a century-old bank loses Gen Z faster than you can say mobile banking, you know there's a design problem.'
In our latest blog, we unpack over two decades of transforming India's financial landscape through strategic design. From revolutionizing retail banking with ICICI & Standard Chartered at Y2K to creating smart digital insurance hubs for tier-2 cities today - we've seen financial services evolve from intimidating to inviting.
Discover how:
We turned scepticism into optimism for affordable housing finance
Created 'Insurance Express' to make buying policies as easy as grabbing coffee
Helped traditional institutions compete with fintech disruptors
Built trust through design in tier-2 and tier-3 markets
Want to know our secret sauce for designing successful financial brands? Read our full blog to unlock key insights from our journey of merging finance with design thinking. Head to our website, link in comments.
Because in 2024, your bank's UX might be the fine line between frustration and convenience!

Read the Full Blog Here

Visual Identity Transformation of one of India's most respected Educational Institutions

We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.

We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.

Link to the Full Project Case Study