We had the incredible opportunity to partner with Yousta, an affordable youth fashion brand that's making waves. The Elephant team took charge of brand positioning, naming, and crafting a versatile visual identity for this exciting venture. Yousta, a name that embodies the spirit of youth, aspirations, and achievements, was a perfect fit.

Our star-asterisk logo, replete with an emoji-friendly visual identity perfectly encapsulates the brand's essence and resonates with our target audience. With black as our primary color, we've highlighted the elegance of high fashion, while a vibrant pastel palette adds a touch of magic that speaks directly to the hearts of our audience. Stay tuned for more from Yousta - and see how we've really made the youth the stars of our show!

Read more on our website. https://elephantdesign.com/yousta