When a century-old bank loses Gen Z faster than you can say mobile banking, you know there's a design problem.'
In our latest blog, we unpack over two decades of transforming India's financial landscape through strategic design. From revolutionizing retail banking with ICICI & Standard Chartered at Y2K to creating smart digital insurance hubs for tier-2 cities today - we've seen financial services evolve from intimidating to inviting.
Discover how:
We turned scepticism into optimism for affordable housing finance
Created 'Insurance Express' to make buying policies as easy as grabbing coffee
Helped traditional institutions compete with fintech disruptors
Built trust through design in tier-2 and tier-3 markets
Want to know our secret sauce for designing successful financial brands? Read our full blog to unlock key insights from our journey of merging finance with design thinking. Head to our website, link in comments.
Because in 2024, your bank's UX might be the fine line between frustration and convenience!
Designing for Prega News, a visual language that speaks directly to the needs of women
Designing for Prega News, which was diversifying into a complete pregnancy solution brand, was an exciting challenge for us at Elephant Design. We wanted to ensure that each product—from preconception supplements to detection kits—had its own identity while still being unmistakably part of the Prega News family. To achieve this, we focused on a design strategy that prioritized clarity and ease of use. By emphasizing key benefits and using a modern colour palette, we crafted a visual language that speaks directly to the needs of women. Our work extended beyond packaging, where we designed a unified look that seamlessly ties into posters and point-of-sale displays. The new Prega News line-up is not just visible but memorable, reinforcing the brand’s commitment to supporting women throughout their pregnancy journey.
Team Elephant crafted an oasis of Intuitive Efficiency.
When LegatrixNxt approached us, we saw beyond a simple redesign - we envisioned a compliance revolution. In a world where regulatory complexity can overwhelm, Team Elephant crafted an oasis of Intuitive Efficiency. We transformed cluttered screens into streamlined workflows, buried functions into automated ease. Our mobile-first approach isn't just about responsiveness; it's about empowering professionals to manage compliance on-the-go. From customizable reports that speak the language of C-suites to one-tap task completion, every pixel serves a purpose. The result? A Legatrix Nxt that doesn't just simplify compliance - it redefines it. This isn't just a tool; it's a trusted companion in the corporate compliance journey.
Read more about the case study on our website.
Link here: https://elephantdesign.com/legatrix
Two of the brands that have the ambition to become Made In India global brands have been mentioned in one article of ET BrandEquity this week.
#MakeInIndia that follows DesignInIndia has always been the purpose behind our design practice spanning three & a half decades.
It seems like no coincidence that two of the brands that have the ambition to become MadeInIndia global brands have been mentioned in one article of ET BrandEquity this week.
There is one more common thing. Both brands were brought to life with much pride & love by us at Elephant Design Pvt. Ltd.
Empathy goes a long way.
Empathy goes a long way.
Most often, innovative problem-solving focuses on larger, game-changing solutions. However, it is the tiny affordances ensuring little joys of comfort to the users are the ones that help build everlasting trust.
Sharing a blog by Ashish Deshpande who has demonstrated the transformative power of design through his work for over three decades.
Link here. https://elephantdesign.com/blog-1/little-mercies-go-a-long-way/18/5/2021
We ensured the packaging not only captures attention but also connects emotionally with consumers,
In a market as dynamic as Kerala during Onam, where every brand vies for consumer attention, Saffola Oats from Marico Limited aimed to strengthen its market leadership with a design that truly resonates with the spirit of the festival. The challenge was clear: create a special edition pack that not only stands out but also reinforces Saffola’s presence. The team took this challenge to heart, choosing the 'New Beginnings' theme, crafting a design that celebrates the optimism and renewal synonymous with Onam. By weaving in vibrant cultural elements—like the iconic Vellam Kali boat race and the communal joy of festive meals—we ensured the packaging not only captures attention but also connects emotionally with consumers, making Saffola Oats the preferred choice during the celebrations. This design isn't just festive; it’s an exercise in packtivation and cultural relevance.
happy to see the brand we helped come to life truly shining like a star the way it deserves to!
Congratulations Dr Piyush Prashant and the entire PetStar team at MANKIND PHARMA LTD. We couldn't be happier to see the brand we helped come to life truly shining like a star the way it deserves to!
Celebrating Our Long-Service Heroes!
Celebrating Our Long-Service Heroes!
We are filled with immense gratitude and joy as we celebrated some truly remarkable milestones within our Elephant family. It’s not just about the years spent with us, but the heart, soul, and passion these incredible individuals have poured into their work every single day.
Some numbers:
vaishali khoje - 30 years
Dhananjay Shinde – 15 years
Amit More - 15 years
Jayashree Babar - 10 years of return (+13.5 years earlier)
Praveen Mutkekar – 10 years of return (+12.5 years earlier)
Ashok Kadam - 10 years
Their dedication is the heartbeat of Elephant through every challenge and triumph. Their unwavering commitment, ethics and honesty makes our workplace a community where everyone thrives.
We look forward to many more shared successes and milestones with them
Learning from the learners on this Teachers' Day!
Learning from the learners on this Teachers' Day!
Ashish Deshpande & Swapnil Joshi interacting with the M.Des Product Design students from National Institute of Design Ahmedabad at our studio cafe.
Groups of design students are always welcome to visit us with prior planning.
Our talented Creative Directors Yugandhara & Priyanka were invited as jury members for PrintWeek [India] Awards.
Our talented Creative Directors Yugandhara & Priyanka were invited as jury members for PrintWeek [India] Awards.
Can't wait to hear their experience that is undoubtedly enriching for hashtag#print & hashtag#packagingdesign
We have Praveen Nahar, Director of National Institute of Design in the house!
Discussions on design, design education & designpolicy couldn't get any better when you have Praveen Nahar, Director of National Institute of Design in the house!
Thank you Sir, for visiting our studios & bringing a little bit of #NID to us through the publications.
Ashwini Deshpande was once again invited to be on the GrandJury of DFA by Hong Kong Design Centre
Since 2003, the DesignforAsia Awards are globally acknowledged for recognising design excellence towards betterment of Asian communities.
Ashwini Deshpande was once again invited to be on the GrandJury of DFA by Hong Kong Design Centre along with design experts from Australia, China, Japan, S Korea, Singapore & UK.
This Independence Day, we honour the spirit of India through our design-tinted glasses.
This Independence Day, we honour the spirit of India through our design-tinted glasses. India's heritage inspires our work every day. From traditional art forms to modern innovations, India's creative landscape is as diverse as its culture. At Elephant Design, we see true independence as the power to voice our ideas without boundaries, to create solutions that resonate deeply and authentically, and to design a future that is as inclusive as it is visionary. We pay due tribute to the countless artisans, thinkers, creators and doers who have shaped India's identity, blending the wisdom of the past with the possibilities of tomorrow. As we celebrate this day, we invite you to reflect on how design not only mirrors our nation's diversity but also drives its progress. Together, let's continue crafting a world where creativity knows no limits and where every idea has the space to thrive.
Nidhi has been selected for the jury of MAD STARS , Advertising Festival in Busan, South Korea!
ProductDesign - whether physical, digital or like in the case of SynPhNe, a phygital product requires empathy, knowledge, experience and patience.
ProductDesign - whether physical, digital or like in the case of SynPhNe, a phygital product requires empathy, knowledge, experience and patience. And when it comes to a healthcare product, the amount of tests, pilots and trials are multifold and complex.
We are happy & proud design partners to their journey of user research, market understanding, product design & platform strategy, detailing & design engineering, user testing and targeted troubleshooting during the tooling, pilots & manufacturing phases of product development.
As Subhasis Banerji mentions here, our design engineers certainly seem engrossed in inspecting every aspect of the product.
Our collaboration with Fonterra, the largest dairy producer in the Southern hemisphere, to revamp the packaging for PediaPro in Sri Lanka!
Excited to share our collaboration with Fonterra, the largest dairy producer in the Southern hemisphere, to revamp the packaging for PediaPro in Sri Lanka! Our task was to create a design that would boost consumer awareness and strengthen PediaPro's brand presence amongst their target audience - namely mothers, and irregular buyers.
Our team started by emphasizing PediaPro's scientific approach, reassuring new mothers of its nutritional reliability for their children. We highlighted the Iron and Omega-3 content, keeping these vital nutrients front and centre. We incorporated a vibrant palette and modernized fonts and blended emotional appeal with scientific elements, featuring a mascot and PediaPro's iconic imagery.
It's been a rewarding experience to help Fonterra connect with Sri Lankan mothers as the dairy giant becomes the go-to option for all-round baby nutrition!
Trumpet 2024: The Snackspert Edition
Craving Design Inspiration (and Maybe Some Snacks)?
Dig into the "Trumpet 2024: The Snackspert Edition" and discover the delicious connection between snacking and design! This issue is a smorgasbord of insights, where you can Unwrap the secrets to successful snack packaging with our case studies. Devour a blogpost exploring how design can elevate your favorite snacks (and boost sales!)
Here is the link for our blog, and feast your eyes (and maybe learn something to satisfy your design hunger)!
https://elephantdesign.com/blog-1/the-fine-intersections-of-snacking-and-design/24/4/2024
Granamma: https://elephantdesign.com/granamma
Congratulations to Elephant Design for completing a mesmerizing journey of 35 years
"The past is like looking into the rear view mirror in the car, it is good to glance at how far you have come, but if you stare too long you will miss whats right in front of you. " - anonymous
Thirty Five years is a long road to glance back at! Very proud of what we have achieved as India's pioneering design consultancy. But we are even more excited to imagine what lies ahead.
Our sincere gratitude to all those who have been a part of our journey, wished us well, and cheered from the front row.
Nikhil Phadke, our Creative Director, who has been named to BW Retail World's prestigious 40 Under 40 for 2024!
Here's celebrating a well-deserved win for Nikhil Phadke, our Creative Director, who has been named to BW Retail World's prestigious 40 Under 40 for 2024!
Navigating the ever-shifting landscape of retail requires a keen eye for the future and the strategic thinking to translate vision into reality. Nikhil's leadership embodies these qualities, making him a true asset to our team and the industry as a whole. Congratulations, Nikhil!
Elephant Design helped them create Granamma - a brand offering authentic flavors with superior quality.
South Indian meals crave those crispy accompaniments, but busy lives mean corner store snacks. Often unbranded, hygiene becomes a concern. Wipro Consumer Care and Lighting saw an opportunity here.
Consequently, we at Elephant Design helped them create Granamma - a brand offering authentic flavors with superior quality. Our design? A clean identity with a banana leaf motif, a signature-like font for grandma's touch, and a dynamic "snackfall" showcasing abundance and texture. Granamma's packaging tackles freshness & hygiene concerns, bringing traditional snacking into a modern, organized form. Keep an eye out on your nearest retail shelves for a glimpse!
Click here to read more. : https://elephantdesign.com/granamma
