What's you Creativity Quotient ?
Ashish Deshpande on this monday morning meeting discussed about importance of creativity quotient and how to balance it with the external factors affecting them
#creativity #findyours #evolve #elephantdesign
Monday Morning Meeting - Swapnil Joshi talks about Challenge Yourself ! - Doing something out of your comfort zone
Challenge yourself !
An inspirational talk by Swapnil Subhash Joshi on breaking stereotypes and doing something out of comfort zone everyday.
You don’t know what you are capable of unitll you try. Challenge yourself, break through your bubble and try something new everyday
#breaksterotypes #challengeyourself #beinspired #elephantdesign
Monday Morning Meeting - Pradyumna Pandit talks about importance of Rules & Guidelines in our life
Life without Rules !
Guidelines and set rules are essential for a successful and progressive work life.
This Monday morning Pradyumna Pandit reflected on how our Professional work would be affected, if there were no set rules or guidelines to follow, along with an activity on various work scenarios.
#rules #guidelines #mondaymorning #elephantdesign
Monday Morning Meeting - Prateyush Das talks about "How what we design, in turn designs us back"
What goes around, comes around !
Prateyush Das this Monday Morning Meeting, gave a brief about "How what we design, in turn designs us back" (Ontological Design)...seeing both sides of the coin.
#ontologicaldesign #designmatters #futuretechnology #elephantdesign
Monday Morning Meeting - Gerry Rebello discussed about how can things go beyond functionality
Few of My Favorite Things !
Today in #mondaymorningmeeting Gerry Rebello discussed how few things are very important and essential in one's life that we carry them wherever we go and acts as a support beyond functionality
#myfavoritethings #foodforthoughts #support #elephantdesign
Monday Morning Meeting - Kavisha & Manasi talks about symbolic objects around us
Iconic Designs of India !
This morning conducted by Kavisha Sharma and Manasi Makde, was about the symbolic objects around us that signifies India and the designs created here.
#makeinindia #designinindia #designvalue #uniqueness #inspire#elephantdesign
Elephant Design topped The Economic Times Brand Equity Agency Rankings for 2017-18 again
Let's blow some trumpet! The Economic Times Brand Equity#AgencyRankings for 2017-18 are out! And we are super proud to announce that Elephant Design has topped it again!
Someone said winning has become a habit. Well... following other habits is easier. But winning is something else. It takes passion, consistent great work every single time, genuine interest in solving challenges with empathy and intrinsic joy in working as a team to do this hat-trick. I bet the next mountain is just as hard, yet joyous.
Monday Morning Meeting - Anjali Kamat talks about Japanese concept 'MUDA'
MUDA (無駄) !
A Japanese concept meaning 'Procasination, futile' and how it effects our professional as well as personal life.
This #mondaymorningmeeting conducted by Anjali Prasanna Kamat was about the importance of identifying and overcoming the 'Mudas' in us to achieve our goals more efficiently.
#muda #overcome #getinspired #mondaymotivation #elephantdesign
Monday Morning Meeting - Pradyumna Pandit talks about Understanding A Design Brief
LEGO TIME !
An interesting activity by Pradyumna Pandit on this #mondaymorningmeeting was about understanding a design brief in depth before getting into designing or conceptualizing a product
Monday Morning Meeting - Gerry Rebello conducted an Energetic Music Session
Musical Monday !
Today Gerry Rebello took an energetic music session and taught us to compose music of our own
#music #refreshingday #mondaymorningmeeting #elephantdesign
Elephant Design at Smart India Hackathon 2018
Doing our bit for #NationBuilding by mentoring #startup teams at #SIHH2018 #smartindiahackathon2018 #DesignMentoring#DesignThinking
Monday Morning Meeting - Partho Guha talks about Achieving World Class Work
A better me...A better us !
Today Partho Guha encouraged us to push ourselves beyond, for achieving world class work
#worldclass #quality #growth #development #reachinghigh
#elephantdesign
Chunkies - Packaging Design by Elephant
We like our #chunkies loaded! and you? #freshfromtheoven#BritanniaGoodday #DesignedWithLove #PackagingDesignwith#PriyankaKaryekar
Monday Morning Meeting - Ashish Deshpande talks about Unlearn, Unsee, Unshackle
#unlearn #unsee #unshackle by Ashish Deshpande#mondaymorningmeeting #elephantdesign
Mayuri Nikumbh as a jury atFoxglove Awards
While the run-up to Foxglove Awards heats up, don't miss our Design Director Mayuri Nikumbh on that jury for the second year in a row!
Check at:
Monday Morning Meeting - Vaibhav & Shravani took us back to an era before digital revolution
Let's rewind!
This #mondaymorningmeeting Vaibhav Kulkarni & Shravanii Nitnawre took us back to an era before digital revolution.
#digitalrevolution #reimagine #offlinevsonline #communication#interactiondesign #elephantdesign
< Back to Updates
Monday Morning Meeting - #PlatinumLab Interns conducts activity of ‘Solving an issue by the perspective of a totally unrelated persona’
In today’s #mondaymorningmeeting, #PlatinumLab interns Radha Vallabh Arora, Prarthan Baxi, Tanmay Rajkhowa, Rudra Bahirat conducted a fun activity of ‘Solving an issue by the perspective of a totally unrelated persona’
#ideationwithunrelatedperspective #elephantdesign
Elephant to Enter The 30s
To enter the 30s is as exciting a foray into the unknown as was the trip to Pune from Ahmedabad 29 years ago ! To boldly go where no #Elephant has gone before.
India’s No 1 snack brand gets a makeover by Elephant
Kurkure has a vast portfolio of multiple categories, flavours & sizes with varying preferences of tastes & shapes across the country.
As some of the innovations in shapes & flavours had happened organically, this hugely popular brand needed a cohesive brand architecture and visual language. Indian snacks had added to the complexity of portfolio even further.
There were 3 significant tasks for this redesigning exercise:
- Enhance brand leadership, relevance & distinctiveness.
- Build an architecture that is able to create strong differentiation for categories
- And most importantly, help consumers navigate the shelf & pick the right snack of their choice
As echoed by consumers everywhere, Kurkure being the brand of abundance, crunch & quirk, design team decided to highlight these three axes on the packs.
The concept was built around getting the ingredients in focus to enhance taste appeal with a larger than life shape of the product providing backdrop for play between products & ingredients. Every variant is called out in custom designed typography that also makes it ownable. Back of packs are brought to life with custom drawn illustrations of turning mundane encounters into fun moments by sharing the tasty crunchy snack.
While harmonising the entire portfolio in terms of messaging, tone of voice and visual language the team was successful in creating clear distinction within categories of collets, puffcorns, trangles and Indian savoury snacks; taking the shelf visibility & excitement to next level.
Time to grab India’s favourite Masala Munch!
