Consumer Insights

The Colour Blue: Now a standout in cookie aisles

Elephant Design's packaging for Maliban's Tea Time Cookies revolved around a visually appealing solution that breaks category norms with its distinctive (and unconventional) blue, coupled with a minimalist approach to avoid information overload. The team added tea-time cues and emphasized convenience, which resonated well with consumers. This project exemplifies our commitment to creating impactful, shelf-popping designs that align with brand objectives and consumer preferences.