Every cat parent knows: humans don't own cats – cats own us. So why do cat food brands keep missing this delightful dynamic?
For Allana Group's newest pet food venture Purrfeto, we embraced this truth. Drawing from Italy's rich cultural heritage, we created a brand world that celebrates cats as they truly are – sophisticated, unpredictable explorers who occasionally grace us with their presence. Our design system features a bespoke logotype with subtle feline elements, a distinctive royal purple palette, and a Bengal cat mascot that speaks to modern pet parents. We know you're not just feeding your cats – you're catering to your home's true decision makers! Head to our website to read more, link in the comments.
Elephant's Latest Trumpet - December 2024
Good design isn’t just about aesthetics; it’s about making a real impact on people’s lives and businesses. At Elephant, we believe design has the power to offer better lifestyles, greater control, and smarter solutions.
In Elephant's latest Trumpet (PD Edition), we feature three of our case studies that demonstrate how thoughtful product design can pave the way for transformative change. These are:
1. Symphony SPA™: Here, design differentiates a product in a crowded market by putting evolving user needs front and centre.
2. Lutefish™: Our solution bridges distances and helps musicians co-create seamlessly, no matter where they are.
3. ITC Classmate Loop™: Elevates a simple pen into a play-focused stress buster, resonating with its audience more than ever before.
Dive into these stories and witness the tangible, end-user-centric impact of good design: all in this edition of the Trumpet, hot off the press!
Symphony Spa™ - https://elephantdesign.com/symphony-spa
Lutefish™ - https://elephantdesign.com/lutefish
ITC Classmate™ Loop™ - https://elephantdesign.com/classmate-loop
MIT Institute of Design, Pune invites Elephant Design's Swapnil Joshi to Olio Folio 2023
MIT Institute of Design, Pune invites Elephant Design's Swapnil Joshi, Creative Director : Industrial & User Experience Design to Olio Folio 2023 and be part of the portfolio review panel for it's 3rd year UX Design students. The panelists will guide students to enhance their portfolio and become industry ready.
