We were thrilled to partner with Hedso Health and Wellness on their bold new venture, hoop. Hoop is designed for the modern millennial who prioritizes proactive healthcare and "being the best version of themselves." Inspired by the word "Hoop" itself, our brand identity is formed via overlapping "O"s, suggesting movement and flow, while the approachable font fosters connection. We ditched the tired "problem + solution" formula and focused on positive imagery, reflecting the brand's emphasis on proactive wellness. Deep teal is an unconventional, yet ownable color choice within the category, while metallic accents convey efficacy. Hoop has been met with incredible praise, proving that well-being can be stylish, engaging, and effective. We're proud to be a part of this innovative journey!
It is raining Gold and Silver for Team Elephant at the exchange4media India Design Excellence Awards!
It is raining #Gold and #Silver for #TeamElephant at the exchange4media India Design Excellence Awards! We took away FIVE awards across diverse categories for five distinct pieces.
We are incredibly proud of our team's consistency, dedication, and creativity that not only wins awards, but wins for the brands and their audience.
#Designleadership #DesignExcellence #DesignAward #ElephantDesign #DesignInIndia #e4mIDEA
Wicked hustles for Gud results
Deal or no deal is just another day in the life of a WickedGüd startup. What matters is what you do next.
Road ahead is all yours Bhuman Soumalya Monish and we are with you! You have our heart (and we have the healthy tasty pasta & noodles)!
PS: Didn’t miss the appreciation of #packagingdesign and #branding especially by Vineeta Singh and that felt #WickedGud
We're elated to reveal our transformative Branding, Brand Architecture and Visual Identity for @Nexus Malls.
Turning a new leaf as they say , #NexusMalls unveiled this #brand #identity few weeks ago. But it's only now that we can witness the scale & impact of the #branding work as one mall after another adorns resplendent purple to join the club #DesigninIndia #design #retail
The spirit of Indian independence and freedom shall thrive on this long weekend! Most of us might celebrate it at our homes or in engaging spaces like malls. Speaking of malls - we're elated to reveal our transformative #Branding and #brandarchitecture , including the #VisualIdentity for @Nexus Malls. Our work can be seen at several iconic malls in cities like Bangalore, Ahmedabad, Pune, Chandigarh, Hyderabad - and many more. A detailed case study will soon give you a behind-the-scenes peek at the #BrandStrategy we used and a host of other details, so stay tuned - and Happy Shopping!
Logo Animation Credits: 4am Worldwide & Decode Studio
Happy to share a piece on WickedGud in The Hard Copy
And then you have a #startup that is so wicked, it's gud!
Thank you thehardcopyco for the WickedGüd story.
It is certainly a milestone for us at Elephant Design Pvt. Ltd. as we shift the paradigm of #packagingdesign one #brand at a time.
Bhuman Dani Monish Debnath Soumalya Biswas onwards & upwards. One #bowl at a time.
#designleadership #designInIndia #branding #naming
Our work for Paper Boat has tackled everything from branding to packaging.
All good things must end – just as they must also begin a new! This is the spirit with which we now come to the last client of our ever-expanding list for 2021 – Paper Boat Swing. Since their inception, our work for them has tackled everything from branding to packaging. Swing is an exciting, bold journey in the hyper competitive non-premium beverage segment and our packaging system needed to boldly herald their arrival. Playing on the brand’s emotion of nostalgia via the familiar image of a swing, our work showcases Paper Boat’s promise of increased pulp content at the very same ten-rupee price point, enabling consumers to opt for the tastier, pulpier choice when on-the-go with its distinctive colors.
In case you’re interested, you can check out our work for Paperboat here - which extends across their vast portfolio of other products:
https://lnkd.in/djK-kx8f
