Design leadership

ProductDesign - whether physical, digital or like in the case of SynPhNe, a phygital product requires empathy, knowledge, experience and patience.

ProductDesign - whether physical, digital or like in the case of SynPhNe, a phygital product requires empathy, knowledge, experience and patience. And when it comes to a healthcare product, the amount of tests, pilots and trials are multifold and complex.
We are happy & proud design partners to their journey of user research, market understanding, product design & platform strategy, detailing & design engineering, user testing and targeted troubleshooting during the tooling, pilots & manufacturing phases of product development.
As Subhasis Banerji mentions here, our design engineers certainly seem engrossed in inspecting every aspect of the product.

Engaging session with students of design from GLS Institute Of Design.

A very engaging session with students of design from GLS Institute Of Design. It was an open hashtag#AMA session with Ashwini & Ashish followed by studio walk-through by Ramaa & Nayonika. The conversations ranged from hashtag#design to hashtag#AI to facing failures or creative blocks and even running business in the times of gig economy.
As always, it was our pleasure to host this group of 30+ bright students at our cafe & studios.

Ashish Deshpande delivering a talk at The 10th Power of Asian Design conference in Taichung Taiwan

Ashish Deshpande is at The 10th Power of Asian Design conference in Taichung Taiwan. He will be delivering a talk titled"Design Opportunities & Challenges: An Indian Perspective" along with speakers from USA, Japan, Singapore & Hong Kong.

Ashish Deshpande at the 5th National Conferenec on Innovative Global Technology Trends organised by MIT ID Design Academics & Research Programme

Design is all about envisioning better future keeping people at the centre.
Here is Ashish Deshpande sharing his ideas on #India @ 100 at the 5th National Conferenec on Innovative Global Technology Trends organised by MIT ID Design Academics & Research Programme

Ashwini Deshpande will lead the Craft Drum Jury this year

Golden Drum International Festival of Creativity presents the most visible crossroads of creative, marketing and advertising in Europe.
Ashwini Deshpande will lead the Craft Drum Jury this year and will also speak at the conference at Portoroz on the Slovenian coast later this year

Our naming & branding work for AZORTE has found a place in this edit of The Hard Copy

Of #brand launches in 2022...
while we have our own long list of brands we helped come alive last year (and had so much action, learning & fun), our naming & branding work for AZORTE has found a place in this edit of The Hard Copy

It is indeed awesome to see it featured in this list Meeta Malhotra

Link to the listing - https://elephantdesign.com/azorte

Link to the case study - https://thehardcopy.co/rebrands-of-2022/

A piece co-authored by Ashwini Deshpande & Manav Kambli for the Weave magazine

If a #design solution has to become meaningful and valuable for intended set of users or communities, understanding their culture & subculture becomes imperative for getting rich insights.
When MIT ID Indore team asked us if #culture is dead, we vehemently denied. We believe culture evolves and revolves. There is no beginning and no end.


Here is a piece co-authored by Ashwini Deshpande & Manav Kambli for the #Weave magazine's September issue. - https://issuu.com/avantika_university/docs/final_weavee


Tell us what you think.

Ashwini Deshpande attendants the AD STARS at Busan

"Design In The Time of Coronavirus" a roundtable curated by Madhav Raman hosted by Alliance Française de Delhi promises to be an interesting discussion.
As Ashwini Deshpande is attending AD STARS at Busan, she will be joining the panel online... truly the case in point for #hybridwork as the #newnormal
check it out if you are in #delhincr

Our work of Tata Consumer Products enters India's plant-based meat sector with 'Tata Simply Better'

#plantprotein - or shall we say #smart protein?
It was wonderful working with the team at Tata Consumer Products to bring this emerging category to life.
Thank you Deepika Khattar Bhan Chhavi Topa Safna Laskari Itee Vijay for the opportunity.
Aren't we #SimplyBetter together?

Read - https://www.foodtechbiz.com/product-launches/tata-consumer-products-enters-indias-plant-based-meat-sector-with-tata-simply-better

Ashwini Deshpande is selected as a jury member for the ABBY's awards

In a moment of potent thought leadership and creative recognition, Ashwini Deshpande is selected as a jury member for the ABBY’s awards, which celebrate the essence of creativity in the field of media and communications.

Read more : https://www.agencyreporter.com/abbys-2022-appoints-industry-stalwarts-as-jury-chairs/