Our team focused on streamlining and contemporizing the design while retaining Colin’s signature look and feel.

When Reckitt Benckiser Showcase- Benckiser entrusted us with the packaging revamp of their globally iconic brand Colin, we knew the significance of the task. Our team focused on streamlining and contemporizing the design while retaining Colin’s signature look and feel. By ensuring key propositions were clear and uncluttered, we balanced strong messaging with a clean, cohesive look that highlighted Colin's formula potency. The outcome? A refreshed packaging system that not only stands out against newer entrants but also seamlessly includes future variants, ensuring Colin continues to shine brightly on shelves around the world.

Ashwini Deshpande was once again invited to be on the GrandJury of DFA by Hong Kong Design Centre

Since 2003, the DesignforAsia Awards are globally acknowledged for recognising design excellence towards betterment of Asian communities.
Ashwini Deshpande was once again invited to be on the GrandJury of DFA by Hong Kong Design Centre along with design experts from Australia, China, Japan, S Korea, Singapore & UK.

This Independence Day, we honour the spirit of India through our design-tinted glasses.

This Independence Day, we honour the spirit of India through our design-tinted glasses. India's heritage inspires our work every day. From traditional art forms to modern innovations, India's creative landscape is as diverse as its culture. At Elephant Design, we see true independence as the power to voice our ideas without boundaries, to create solutions that resonate deeply and authentically, and to design a future that is as inclusive as it is visionary. We pay due tribute to the countless artisans, thinkers, creators and doers who have shaped India's identity, blending the wisdom of the past with the possibilities of tomorrow. As we celebrate this day, we invite you to reflect on how design not only mirrors our nation's diversity but also drives its progress. Together, let's continue crafting a world where creativity knows no limits and where every idea has the space to thrive.

ProductDesign - whether physical, digital or like in the case of SynPhNe, a phygital product requires empathy, knowledge, experience and patience.

ProductDesign - whether physical, digital or like in the case of SynPhNe, a phygital product requires empathy, knowledge, experience and patience. And when it comes to a healthcare product, the amount of tests, pilots and trials are multifold and complex.
We are happy & proud design partners to their journey of user research, market understanding, product design & platform strategy, detailing & design engineering, user testing and targeted troubleshooting during the tooling, pilots & manufacturing phases of product development.
As Subhasis Banerji mentions here, our design engineers certainly seem engrossed in inspecting every aspect of the product.

Our collaboration with Fonterra, the largest dairy producer in the Southern hemisphere, to revamp the packaging for PediaPro in Sri Lanka!

Excited to share our collaboration with Fonterra, the largest dairy producer in the Southern hemisphere, to revamp the packaging for PediaPro in Sri Lanka! Our task was to create a design that would boost consumer awareness and strengthen PediaPro's brand presence amongst their target audience - namely mothers, and irregular buyers.

Our team started by emphasizing PediaPro's scientific approach, reassuring new mothers of its nutritional reliability for their children. We highlighted the Iron and Omega-3 content, keeping these vital nutrients front and centre. We incorporated a vibrant palette and modernized fonts and blended emotional appeal with scientific elements, featuring a mascot and PediaPro's iconic imagery.

It's been a rewarding experience to help Fonterra connect with Sri Lankan mothers as the dairy giant becomes the go-to option for all-round baby nutrition!

Our team joined Iscon Balaji Foods on this exciting journey of crafting a brand identity and packaging system for Hungritos

Iscon Balaji Foods, a powerhouse in India's potato industry, set their sights on conquering the domestic freezer. Our team joined them on this exciting journey, crafting a brand identity and packaging system for Hungritos, their new line of frozen snacks. Hungritos now stands out with its playful personality and commitment to quality frozen delights. Head on to our website and see how we transformed Iscon Balaji Foods from a B2B giant into a household name!
https://lnkd.in/dMvp3GpS

We teamed up with Sparx to create a retail experience

We teamed up with Sparx to create a retail experience unlike any other! Their tagline, "It's in me," inspired us to design a Creation Hub for Gen Z. This isn't just a store, it's a launchpad for self-expression! Here's a sneak peek:
• Open layout: Explore freely, discover your perfect pair, and capture those hashtag#Sparx moments in our dedicated photo corner.
• Limitless shopping: Don't see what you're looking for? Our digital tools and tablets let you browse the full collection!
• Energy-infused design: Mirrors, a dynamic ceiling, and a vibrant theme create the perfect backdrop for shareable content that reflects the Sparx spirit.

Curious to see the full transformation? Head over to our website https://lnkd.in/dpmsgK7Q to dive deep into the Sparx case study and see how we revolutionized their retail experience!

Is your brand ready to capture the essence of summer?

Is your brand ready to capture the essence of summer? Our blog post dives into the key elements of designing for this sizzling season, from color palettes that pop to typography that's beach-worthy cool.

Here're few sizzling pointers we'll be looking at!
- How to use bright, bold hues to evoke that summertime feeling.
- Packaging design that goes beyond the usual to tell a story of connection.
- Choosing the perfect typeface to set the mood for your summer campaign.
- Leveraging visuals that capture the essence of the season and evoke emotions.

Click the link below to discover how to beat both: the heat, and your competition to make your brand stand out!
https://lnkd.in/dd7DGN8v

Wellness-driven, Mindful Design.

Wellness-driven, Mindful Design.
It is no secret that your built environment can significantly impact your mental health. Our blog post explores how elements like color, lighting, and even furniture choices can influence your mood, stress levels, and overall well-being.
We dive into:
- The Color Psychology of Calm
- The Uplifting Power of Natural Light
- Designing Openness for a Clear Mind
- The Grounding Effect of Natural Materials

Intrigued by the science behind design for mental well-being? Explore the full article and learn how to create a space that nourishes your mind!
https://elephantdesign.com/blog-1/designing-environments-for-mental-health-and-well-being/9/8/2023

Trumpet 2024: The Snackspert Edition

Craving Design Inspiration (and Maybe Some Snacks)?
Dig into the "Trumpet 2024: The Snackspert Edition" and discover the delicious connection between snacking and design! This issue is a smorgasbord of insights, where you can Unwrap the secrets to successful snack packaging with our case studies. Devour a blogpost exploring how design can elevate your favorite snacks (and boost sales!)
Here is the link for our blog, and feast your eyes (and maybe learn something to satisfy your design hunger)!

https://elephantdesign.com/blog-1/the-fine-intersections-of-snacking-and-design/24/4/2024

Granamma: https://elephantdesign.com/granamma

WellBe: https://elephantdesign.com/wellbe

Bugles: https://elephantdesign.com/alans-bugles-1

Congratulations to Elephant Design for completing a mesmerizing journey of 35 years

"The past is like looking into the rear view mirror in the car, it is good to glance at how far you have come, but if you stare too long you will miss whats right in front of you. " - anonymous
Thirty Five years is a long road to glance back at! Very proud of what we have achieved as India's pioneering design consultancy. But we are even more excited to imagine what lies ahead.
Our sincere gratitude to all those who have been a part of our journey, wished us well, and cheered from the front row.