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Association of Designers of India

Elephant Design's Innovative Installation at PDF 2025

Here's a sneak peek into our innovative installation at the Pune Design Festival 2025!
Our tech-forward reimagination of Edward de Bono’s Six Thinking Hats concept challenges us to solve the world's problems by shifting our mindsets. The installation symbolizes how each problem requires a different perspective, represented by a unique thinking hat.
Inspired by the tesseract, the installation features five mirrors on each face, allowing visitors to interact through an AR-enabled picture frame. As they gaze into the frame, they’ll see themselves wearing a different hat and adopting a new mindset. Kudos to the incredible Elephant team for making this vision come to life!

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PDF Open House 2025

Today we had the opportunity to welcome design students, professors, practitioners and all those who were curious enough to visit & interact with us.
As part of the 19th Pune Design Festival by Association of Designers of India, our #OpenHouse had a fantastic response as we shared our stories, studios and snacks with the visitors!
Our photographers couldn't keep up with the count. So if any of you visited and have some photos to share, do add them in the comments.

Design Tuskers, the PPL Champions 2025

Playing to win—it's never just about the game. This weekend, when our hashtag#DesignTuskers clinched the hashtag#ADI Pune Premier League title for design agencies, it was a victory that went beyond hashtag#cricket.
It was a win fuelled by heart, determination, and a combination of physical and mental fitness. It was a celebration of the power of collaboration, co-creation, and pure joy.
As India’s leading brand and design consultancy, moments like these prove the strength of a hashtag#DreamTeam.
A huge shoutout to the Association of Designers of India hashtag#Pune team for organizing such a fantastic event. With 20 teams and 35 matches, the hashtag#PPL championship was a true showcase of talent and teamwork.
This marks our second consecutive win 🏆 🏆.
Can winning become a habit? We’re certainly making it ours.