Design Thinking

Visual Identity Transformation of one of India's most respected Educational Institutions

We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.

We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.


Link to the Full Project Case Study

An active learning workshop by Ashwini Deshpande TiE Women program

If not user-centred, a #startup with original idea, brilliant technology and adequate funding may fail. This is where #DesignThinking can help.
As a TiE Pune Charter Member, Ashwini Deshpande is happy to share some thoughts, tools & examples with TiE finalists of TiEWomen Global competition

Know more about TiE Women program - http://women.tie.org/

Ashwini Deshpande in conversation with Vani Gupta Dandia for an episode of "Marketing with Vani" podcast series.

Ashwini Deshpande in conversation with Vani Gupta Dandia for an episode of "Marketing with Vani" podcast series.
Discussed #design #designthinking #usercentereddesign #colour #colourpsychology #branding #packagingdesign #experiencedesign Elephant Strategy + Design and so much more.

You can hear this 30 min podcast on a platform of your choice.
Apple podcasts : https://apple.co/3tIB6Jj
#googlepodcasts : http://bitly.ws/vjZX
Spotify: https://spoti.fi/3Kuep1V
Gaana: https://urlzs.com/c7CnL
JioSaavn: https://bit.ly/3IV3a2r

Join Ashwini Deshpande at design thinking masterclass at TiECON Pune

As all optimists believe, the future is always bright! What better place than TiE Pune #TiECon that promises to be the Future Achievers Convlave to engage with leaders, mentors, entrepreneurs and most importantly, optimists.
Also join Ashwini Deshpande & Ashish Deshpande at our #designthinking #masterclass

Few early-bird registrations still available!

Register now : https://lnkd.in/dyKZeshX

Ashwini Deshpande talks about #DesignThinking at Bank of Maharashtra

#DesignThinking to solve customers’ problems with #empathy : a session for #BankOfMaharashtra Branch Managers at their Training Centre in Pune. #ElephantDesign #DesignMentoring #ServiceDesign#DesignEvangelism

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