"How might we bridge the digital entertainment divide in India's diverse media landscape?"
This was the challenge brought to us by Plug & Play Ltd., a startup aiming to revolutionize how millions of Indians consume content on their non-smart TVs. The solution required more than just technology – it needed a brand that would resonate with and be accessible to a broader audience beyond urban centres.
Our team helped create DorPlay, a brand that celebrates connection through its very name – 'Dor' meaning 'thread' in Hindi. By creating a brand identity that's both sophisticated and accessible, we've helped position DorPlay as a bridge between traditional TV viewing and the new age of digital entertainment.
The brand is now successfully launched, with the product available exclusively on Flipkart, making smart entertainment accessible to millions of Indian households. Read more on our website. Link in the comments.
Allana Group's Newest Pet Food Venture, Purrfeto
Every cat parent knows: humans don't own cats – cats own us. So why do cat food brands keep missing this delightful dynamic?
For Allana Group's newest pet food venture Purrfeto, we embraced this truth. Drawing from Italy's rich cultural heritage, we created a brand world that celebrates cats as they truly are – sophisticated, unpredictable explorers who occasionally grace us with their presence. Our design system features a bespoke logotype with subtle feline elements, a distinctive royal purple palette, and a Bengal cat mascot that speaks to modern pet parents. We know you're not just feeding your cats – you're catering to your home's true decision makers! Head to our website to read more, link in the comments.
