When a century-old bank loses Gen Z faster than you can say mobile banking, you know there's a design problem.'
In our latest blog, we unpack over two decades of transforming India's financial landscape through strategic design. From revolutionizing retail banking with ICICI & Standard Chartered at Y2K to creating smart digital insurance hubs for tier-2 cities today - we've seen financial services evolve from intimidating to inviting.
Discover how:
We turned scepticism into optimism for affordable housing finance
Created 'Insurance Express' to make buying policies as easy as grabbing coffee
Helped traditional institutions compete with fintech disruptors
Built trust through design in tier-2 and tier-3 markets
Want to know our secret sauce for designing successful financial brands? Read our full blog to unlock key insights from our journey of merging finance with design thinking. Head to our website, link in comments.
Because in 2024, your bank's UX might be the fine line between frustration and convenience!
Visual Identity Transformation of one of India's most respected Educational Institutions
We at Team Elephant proudly unveil our latest Visual Identity transformation for GITAM Deemed University, one of India's most respected educational institutions.
We transformed their legacy of 40+ years, combining Gandhian values and thought leadership into a contemporary brand identity. Our solution positioned GITAM as a new-age sanctuary of knowledge, with thoughtfully crafted symbolism woven throughout the identity system. From the liberating bird motif representing freedom to the nurturing guiding hand of compassion, every element tells GITAM's unique story. Our identity system can be flexibly applied across digital and physical touch points while maintaining its effectiveness at every scale. We're honoured to have partnered with GITAM in this transformation journey that bridges heritage with contemporary relevance.
Transforming the Saffola Millets
How did Elephant transform Saffola Millets into a modern, must-have evening snack? Here’s the packaging story that sets it apart!
How do you position a healthy, traditional grain as a modern, convenient snack? For Saffola’s new millets range, that was the challenge we faced. At Team Elephant, we designed packaging that blends health with a fun, aspirational appeal, making millets exciting without losing Saffola’s core brand identity. The result? A dynamic pack that highlights the product as a quick, delicious snack—perfect for busy evenings or downtime in front of the TV. By focusing on vibrant colors, a fresh horizontal layout, and Saffola’s signature heart-shaped elements, we created a design that balances familiarity with innovation. Ready in 3 minutes, these millets are set to redefine the evening snack game!
