When a century-old bank loses Gen Z faster than you can say mobile banking, you know there's a design problem.'
In our latest blog, we unpack over two decades of transforming India's financial landscape through strategic design. From revolutionizing retail banking with ICICI & Standard Chartered at Y2K to creating smart digital insurance hubs for tier-2 cities today - we've seen financial services evolve from intimidating to inviting.
Discover how:
We turned scepticism into optimism for affordable housing finance
Created 'Insurance Express' to make buying policies as easy as grabbing coffee
Helped traditional institutions compete with fintech disruptors
Built trust through design in tier-2 and tier-3 markets
Want to know our secret sauce for designing successful financial brands? Read our full blog to unlock key insights from our journey of merging finance with design thinking. Head to our website, link in comments.
Because in 2024, your bank's UX might be the fine line between frustration and convenience!
Bringing energy to life in Maliban's new protein-packed biscuit
Excited to showcase our latest packaging design for Maliban Energ+ Glucose biscuit. Our team at Elephant Design created a dynamic visual system using an innovative 'Circle of Quality' concept, effectively communicating the product's high protein content and energy-boosting properties. This design has successfully launched in South Indian markets, where "YES" is the crystal-clear response to whether energy can reverberate through powerful packaging!
