When a century-old bank loses Gen Z faster than you can say mobile banking, you know there's a design problem.'
In our latest blog, we unpack over two decades of transforming India's financial landscape through strategic design. From revolutionizing retail banking with ICICI & Standard Chartered at Y2K to creating smart digital insurance hubs for tier-2 cities today - we've seen financial services evolve from intimidating to inviting.
Discover how:
We turned scepticism into optimism for affordable housing finance
Created 'Insurance Express' to make buying policies as easy as grabbing coffee
Helped traditional institutions compete with fintech disruptors
Built trust through design in tier-2 and tier-3 markets
Want to know our secret sauce for designing successful financial brands? Read our full blog to unlock key insights from our journey of merging finance with design thinking. Head to our website, link in comments.
Because in 2024, your bank's UX might be the fine line between frustration and convenience!
Elephant Design's Gerard Rebello, Creative Director - Retail & Brand Experience, invited to talk at Unitedworld Institute of Design (UID)
Elephant Design's Gerard Rebello, Creative Director - Retail & Brand Experience, has been invited to talk on “Navigating the Landscape of Brand & Retail Experiences” at Unitedworld Institute of Design (UID) on Nov 1st, 2023.
Elephant Design's Gerard Rebello, Creative Director - Retail & Brand Experience, has been invited to talk on “Crafting the Story Behind the Store” at CEPT University.
Elephant Design's Gerard Rebello, Creative Director - Retail & Brand Experience, has been invited to talk on “Crafting the Story Behind the Store” at CEPT University. Talk will be followed by discussion with the students.
Gerard Rebello to give a talk on 'Designing a blended channel experience' at Annual In-Store Asia 2022
Our dynamic realities - in the form of both, technological development and natural maladies like Covid are continuously changing the way in which we browse for and buy commodities. The retail experience, in short, is changing and it is our pleasure to announce that Gerard Rebello has been invited to give a talk on 'Designing a blended channel experience' on the 29th of June. This is part of a two-day convention - In-Store Asia 2022 - under the theme of 'Reboot, Rethink and Redefine Retail Experience', which promises to bring the Indian retail industry together during these trying post-pandemic times.
Retail Drama: A peek behind the scenes by Gerry Rebello
Gerard Rebello will be sharing key facets that draw from his extensive experience in the field of retail design for a session titled 'Retail Drama' at CEPT University. The session will focus the finer intersections of brand experience-building and spatial design.
